Imported gin appeals to new-age drinkers https://ift.tt/36ebXJW - Walletnews For Me

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Tuesday, October 29, 2019

Imported gin appeals to new-age drinkers https://ift.tt/36ebXJW

Gin is not very popular in India. Its sales are small — 2 million cases (of 9 litres each) — compared to even rum (42 million) and vodka (10 million). But imported or premium gins are steadily gaining acceptance among new age drinkers, who are exposed to global trends and like to experiment.
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